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The Pulpex Home envisions a world in the not-too-distant future where everyday brands will be available in paper bottles.  Together, we’re working to create a more sustainable future. 



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parodontax / Centrum

Haleon is exploring the use of Pulpex bottles within both its wellness and oral health categories, as an innovative paper-based alternative to plastic and glass. Centrum is the world's number one multivitamin brand.

parodontax is Europe's number one gum care brand, helping to stop bleeding gums since 1937.

As one of the world’s largest consumer healthcare companies that exists to deliver better everyday health with humanity, we want to provide people with better, more sustainable healthcare solutions which continue to meet the highest standards for quality and safety. This new technology is a great example of offering the same high-quality appearance and performance, while making our packaging more environmentally sustainable. It is an important investment in the future of our brands and supports the delivery of our goal to reduce our use of virgin petroleum-based plastic by a third by 2030, with a 10% reduction by 2025 (versus our 2020 baseline). We hope that by trialing this technology for our industry, others will be able to follow.


Love Beauty and Planet /
Dirt is Good

Unilever is exploring the Pulpex technology to create paper-based bottles within its laundry and hair care product categories, paving the way for using alternative packaging materials of the future.


This is one of the ways we’re completely rethinking our approach to packaging using our framework of ‘less plastic. better plastic, no plastic’. In collaboration with innovation partners like Pulpex, we’re making progress towards our commitment to halve our use of virgin plastic materials by 2025.


Castrol Engine Lubricant

Castrol has a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and space for over 100 years.


Today, Castrol is helping drive sustainability with our new strategy that sets out aims for 2030 to save waste, reduce carbon and improve lives. Working with innovation partners such as Pulpex is critical to developing novel packaging solutions to help achieve our sustainability aims.

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Heinz Tomato Ketchup

A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. Kraft Heinz has pledged to aim to make all packaging globally recyclable, reusable or compostable by 2025 and to achieve net zero greenhouse gas emissions by 2050.


Our classic Heinz Tomato Ketchup has been a staple at mealtimes since 1876. It’s the unmistakable taste of our sun-ripened tomatoes, along with our passion and knowledge that gives our recipe its unique flavour – the irresistible rich thick taste of Heinz you know and love. Grown not made, our tomato ketchup goes perfectly with just about anything. With absolutely no artificial colours, flavours, preservatives or thickeners, no other ketchup tastes quite like it.



PepsiCo recognizes the important role we play in driving toward a circular economy and introducing more sustainable packaging into the value chain. A circular economy for packaging enables the valuable materials that are used in packaging to be recycled and reused, rather than become waste.


Reinventing packaging materials and scaling innovative packaging solutions, like the LIFEWTR prototype of the Pulpex bottle, is just one of the ways we’re bringing our pep+ (PepsiCo Positive) goals to life as our company transforms every aspect of how we do business, inspiring positive change for the planet and people.


Johnnie Walker

At Johnnie Walker, we understand the need to protect and restore the planet’s resources. That’s why we’re committed to reducing our footprint ‘from grain to glass’. Our ambitious plans will see us reduce our impact globally, reimagining how whisky is made and experienced.


To find better ways to craft, share and serve our whiskies, we’re partnering with world-leading sustainability experts and organisations to drive more sustainable packaging solutions for the future. Soon whisky fans will enjoy Johnnie Walker Black Label from our very first recyclable, paper-based spirits bottle, which aims to change spirits packaging forever. Join us, as we’re taking bold steps today for a brighter tomorrow. Keep Walking.

To find out more about Pulpex, please visit our main website
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